soul mission

soul mission_ak skisoul mission_face shotsoul mission_bamboo

No snow. No ski.
That's the simple fact of climate change and the grim predictions of disappearing alpine snow. And it inspired Soul's singular focus:

Build quality products to inspire momentous living and the protection of the playgrounds we love.

• Founded and designed by former U.S. Ski Team racers competing at the World Cup and Olympic level.

• Made with Soul. We make our eco-friendly poles by hand in Park City, Utah, both to provide local employment as well as to curb emissions that cause the climate change threatening our snowy slopes.

Media Kit - Share the Soul Story